Brand guidelines
These rules keep the Fluxer logo clear and easy to recognize wherever it appears. If something isn't covered here, email press@fluxer.com with your question.
Clear space
Keep clear space around the logo, the symbol and the wordmark, and keep text, images and other logos out of it. The space is measured in X, one quarter of the symbol's height.
Minimum size
Below these sizes the waves in the symbol and the letters in the wordmark get hard to read. If the logo would be smaller than 24 px, use the wordmark instead, or the symbol when it's already clear that the mark is Fluxer's. All sizes are heights.
| Version | On screen | In print |
|---|---|---|
 Logo | 24 px | 6 mm |
 Symbol | 16 px | 4 mm |
 Wordmark | 16 px | 4 mm |
 App icon | 16 px | 4 mm |
Choosing a version
In a row of social icons, such as links to your community on different apps and sites, use the symbol on its own, at the same size as the other icons in the row.
Backgrounds
Use the color or black logo on light backgrounds and the white logo on dark ones. On photos, put the logo on a calm area with strong contrast, or use the color symbol with white waves. Don't use the color logo on dark backgrounds or the black logo on Fluxer Blue.
Do and don't
Next to other logos
When the Fluxer logo appears with another logo, give both the same visual height and keep 2X of space on each side of a thin line between them. Showing the logos side by side doesn't mean that Fluxer endorses or partners with the other company or its product.
Joint marketing, such as co-branded events, merchandise or campaigns, needs our approval first. Email partners@fluxer.com with what you have in mind.
Writing about Fluxer
| Write | Instead of | Why |
|---|---|---|
| Fluxer | Only the F is a capital letter. | |
| fluxer.com | It's the official instance, always written in lowercase. | |
| Plutonium | It's the name of the optional subscription on fluxer.com, written with only a capital P. | |
| Operator Pass | It's Operator with no s, and both words start with a capital letter. | |
| communities | The spaces people create and join on Fluxer are communities. |
Self-hosted instances and forks
You can say that your instance runs Fluxer, as in "Example Chat, running Fluxer". Don't call your instance Fluxer or fluxer.com, and don't suggest that we run it. If you share a changed version of Fluxer, give it its own name and logo, and say clearly that it's based on Fluxer.
Fan and community projects
You can use the symbol in fan art, events and projects about Fluxer, as long as it's clear they aren't official. Keep the symbol as it is, and email partners@fluxer.com before you sell anything with the symbol or logo on it. Add this line to your project so people know it isn't official.
This project isn't made or endorsed by Fluxer Platform AB, which owns the Fluxer name, logo and symbol.
Trademarks
The Fluxer name, logo and symbol belong to Fluxer Platform AB. You can use the files at fluxer.com/press to refer to Fluxer, for example in articles, videos, reviews, app directories and links to fluxer.com. That doesn't give you other rights or make you a Fluxer partner.
The AGPL covers Fluxer's code, and it doesn't give anyone the right to use the Fluxer name or logo for their own product or service.
We can update these guidelines, and we can ask you to stop any use of the Fluxer name or logo that doesn't follow them.
For press questions, email press@fluxer.com.